For SaaS, recruitment and professional services businesses that need CRM-aligned acquisition, revenue-attributed pipeline and lead quality that sales teams can actually close — not inflated form fill numbers.
The biggest mistake in B2B marketing is optimising for cheap leads. A low CPL looks good in a report — but if the leads don't convert to pipeline, it's wasted budget. B2B acquisition requires precise ICP targeting, multi-touch attribution, CRM alignment and a longer nurture timeline than B2C.
We build systems that connect marketing activity to revenue — so you can see what's actually filling your pipeline.
Ideal Customer Profile definition, audience segmentation and channel selection — so your ad spend reaches decision-makers in the right companies, not just anyone who clicks.
Learn more →LinkedIn campaign management with precise job title, seniority and company targeting — lead gen forms, thought leadership content and retargeting for the full B2B funnel.
Learn more →CRM integration and multi-touch attribution setup — connect ad spend to MQLs, SQLs and closed revenue so you know which channels and campaigns are actually driving pipeline.
Learn more →Google Search for bottom-of-funnel intent capture. Meta retargeting for warm audience nurture. Multi-channel coordination so every touchpoint moves prospects forward.
Learn more →ICP-targeted landing pages for specific campaigns, demo request flows and gated content — built to convert paid B2B traffic without relying on a generic homepage.
Learn more →Monthly pipeline review, budget allocation, ICP refinement and channel strategy — senior advisory for B2B teams who need marketing aligned to revenue targets, not just activity metrics.
Learn more →Cost per MQL, cost per SQL, pipeline value per channel, time to close — not impressions or reach. We build reporting that connects to your revenue reality.
Most LinkedIn campaigns underperform because the targeting is too broad, the creative is too corporate and there's no retargeting strategy. We fix all three.
B2B deals rarely close from one channel or one touch. We set up attribution that accounts for the full buying journey — from first impression to closed deal.
We work with your CRM and sales team to define lead quality criteria — so marketing is optimising for leads that actually convert, not just form fills.
AdKonnekt restructured our LinkedIn campaigns and built proper pipeline attribution for the first time. We went from not knowing which channels drove revenue to having a clear view of cost per SQL — and our cost per qualified opportunity dropped significantly.
Prices in GBP. Ad spend billed separately direct to your accounts. Minimum 3-month engagement for monthly packages. Tracking & GDPR handled via separate service engagement.
Written report + 60-minute strategy session.
Running LinkedIn or Google Ads but not generating qualified pipeline? We review your campaigns, targeting, messaging and attribution — and give you a clear picture of exactly where demand generation is breaking down.
Best for
A clear diagnosis of where your pipeline is leaking — and what to fix first.
Book Your AuditFor budgets up to £5,000/month in ad spend.
ICP-aligned demand generation on a single primary channel — with Meta/display retargeting to keep warm audiences moving through the pipeline. Structured, pipeline-driven, built for revenue outcomes.
Best for
Ad spend billed separately. Minimum 3-month engagement.
Get StartedFor budgets £10,000+ per month.
Minimum £1,750/month.
Revenue-focused, ICP-aligned demand generation across all primary channels. Built for B2B businesses that need a structured, scalable pipeline system tied to real commercial outcomes.
Best for
Ad spend billed separately. Minimum 3-month engagement.
Let's TalkPerformance & Hybrid Models Available
For selected clients we offer:
Start with a free audit. We'll review your current lead generation setup, attribution and channel mix — and show you exactly where qualified pipeline is being lost.