Online Services

Turn traffic into
booked calls and clients.

For coaches, consultants, course creators and digital businesses who need a funnel-led acquisition system — not just ads — to convert cold traffic into paying clients.

Average improvement in call booking rate after funnel optimisation
3 wks
Typical time from audit to first funnel live
100%
Clients retain ownership of all funnels, data and ad accounts

Most online service businesses run ads to the wrong place

Running traffic to a homepage or a generic services page rarely works. Online service businesses need a proper funnel — a structured sequence that builds trust, qualifies the prospect and converts them into a booked call or application.

Without it, you're paying for traffic that bounces. We build the system first, then drive traffic to it.

  • Running ads direct to homepage with no lead capture or nurture
  • No funnel — cold traffic has no path to becoming a booked call
  • Tracking not set up — no idea which channels or ads drive bookings
  • Lead quality is poor — filling the calendar with the wrong type of prospect
  • No retargeting — losing warm prospects who showed intent but didn't convert

Funnel-first acquisition for online businesses

🌐
Funnel Build & Landing Pages

VSL funnels, lead magnet pages, webinar registration flows and application funnels — built and optimised to convert cold traffic into booked calls at a profitable cost.

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📊
Tracking & Analytics

GA4, Meta Pixel and GTM set up to track every step of your funnel — from first click to booked call. Know exactly where prospects drop off and what's working.

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📣
Paid Media

Meta Ads campaigns built around your offer and funnel — prospecting for cold audience acquisition and retargeting to convert warm prospects who didn't book on the first visit.

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🎯
Marketing Strategy

Offer positioning, target audience definition, funnel architecture and channel strategy — so your marketing has a clear direction before budget is spent.

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GDPR & Consent

Consent Mode v2 and compliant cookie setup — so your tracking data stays intact across EU traffic and your ads keep learning effectively.

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📈
Training & Retainers

Monthly advisory for online businesses at the scaling stage — funnel review, offer refinement, budget allocation and channel expansion strategy.

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System-first. Then traffic.

01
We build the funnel before the ads

Sending traffic to a broken or missing funnel is burning budget. We audit or build the conversion system first, then drive paid traffic to it.

02
Qualified leads, not just volume

We structure your ad targeting and funnel copy to attract and qualify the right type of prospect — so your sales calls are with people who can actually buy.

03
Retargeting that follows the funnel

Most warm prospects don't convert on the first visit. We build retargeting sequences that re-engage them at the right stage with the right message.

04
Clear reporting on what actually matters

Cost per booked call, show rate, close rate, cost per acquisition — we track the metrics that connect to revenue, not vanity numbers.

Before AdKonnekt we were running traffic straight to our homepage with no real funnel. Within six weeks they'd built a VSL funnel, set up proper tracking and our cost per booked call dropped by more than half.

Online Business Owner — High-Ticket Coaching

Lead generation packages — audit, manage, scale.

Start with the Growth Plan to get your roadmap. Graduate to Lead Engine or Multi-Channel Scale when ready to run. Ad spend is always billed directly to the platform.

Strategic Growth Plan
£595 one-off

Not a free traffic-light report — a full commercial deep dive. A clear plan you can execute with us or internally.

Best for

Getting traffic, no enquiries Ads not converting Preparing to invest in paid traffic
  • Full Meta / Google account audit
  • Funnel & conversion path review
  • Offer & positioning breakdown
  • Landing page conversion review
  • Audience & targeting analysis
  • Competitor landscape review
  • Light SEO technical review
  • 90-day structured marketing roadmap
  • 60-minute strategy session

Outcome: A clear plan you can execute with us or internally.

Book the Growth Plan
Most Popular
Lead Engine
from £995/mo

1 platform · up to 2 campaigns · Min. 3-month commitment · Ad spend billed separately

Structured lead generation on a single platform — built to convert consistently without you managing it day to day.

Best for

Service businesses spending £1k–£5k/mo on ads
Single core offer
Ready for structured lead generation
  • 1 platform — Meta or Google
  • Prospecting + retargeting campaigns
  • Audience building & lookalike expansion
  • Creative direction & ad copy
  • Light landing page optimisation guidance
  • Light SEO touch-ups (core pages)
  • Weekly optimisation
  • Monthly reporting & strategy call

Outcome: Consistent inbound enquiries from a tested, structured acquisition system.

Get Started
Multi-Channel Scale
from £2,250/mo

£5k–£25k+/mo ad spend · Min. 3-month commitment · Ad spend billed separately

Full-funnel, multi-platform acquisition for businesses scaling beyond a single channel.

Best for

Multiple offers or funnels
Webinar / VSL / challenge funnels
Teams scaling beyond one channel
Meta + Google or LinkedIn Up to 5 campaigns
  • Multi-platform — Meta + Google or LinkedIn
  • Funnel architecture & expansion
  • Advanced creative testing cycles
  • SEO content direction & organic strategy
  • Retargeting system buildout
  • Email / CRM campaign direction
  • Bi-weekly performance reviews
  • Monthly strategy planning

Outcome: Scalable multi-channel acquisition that compounds — paid, organic and retention working together.

Let's Talk

Not sure where you fit?

Start with the £595 Strategic Growth Plan. We'll give you a full diagnosis of what's holding your funnel back and a prioritised roadmap — whether you continue with us or take it in-house.

Book the Growth Plan

Need tracking, pixel or GDPR setup first? Those are separate standalone services — see Tracking & Analytics.

Common questions

No. We can audit what you have or build from scratch. Many clients come with a website and some ad spend but no structured funnel. We assess the current situation in the free audit and recommend the right starting point.
Coaches, consultants, course creators, SaaS businesses, digital agencies, online educators and other service businesses that sell primarily online. If your primary conversion goal is a booked call, application, trial or subscription — we can build the system around that.
A VSL (Video Sales Letter) funnel uses a video to deliver your core message and build trust before asking the prospect to take an action — typically booking a call or filling in an application. They work well for high-ticket offers where the prospect needs to understand the value before committing. Not every business needs one — we'll recommend the right funnel structure after reviewing your offer and audience.
For funnel-led call acquisition we'd typically recommend at least £1,000–£1,500/month in ad spend to generate enough data to optimise properly. Below that, we can still help with funnel builds, tracking and strategy — but active ad management may not be cost-effective yet.

Ready to build a client acquisition system
that runs predictably?

Start with a free audit. We'll review your funnel, tracking and ad setup — and tell you exactly what needs fixing to turn traffic into booked calls.