Industries · Events, Ecommerce & Web-Based Services

Performance Marketing for Events & Ecommerce Brands

Full-funnel campaigns, clean tracking and consent-safe data for Shopify, WooCommerce, ticketing and booking platforms — turning visitors into buyers, bookings and repeat customers.

We build Shopify stores, WooCommerce and WordPress stores, Squarespace sites, Webflow builds, custom landing pages, custom-coded HTML sites, Wix sites, marketplace setups

…and plug into tools like Google Tag Manager, GA4, consent platforms, Meta Ads, TikTok Ads, LinkedIn Ads, Meta Pixel and Conversions API, Google Ads, Stripe, PayPal, Klaviyo, Mailchimp, Printful, Calendly

What We Do for Events, Ecommerce & Web-Based Services

We help Shopify and WooCommerce stores, ticketed events and online service businesses turn paid traffic into sales, signups and show-ups — not just clicks.

How It Works

No jargon. No fluff. Just a clear, step-by-step process from first audit to scaling what works.

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Step 1

Free Audit or Strategy Call

We review your current stack — platforms, pixels, events, funnels and offers — and identify the biggest opportunities and risks.

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Step 2

Your Full-Funnel Plan

A clear, written plan for how we’ll structure campaigns, creative, audiences, tracking and landing pages — agreed together before we build.

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Step 3

Build, Integrate & Launch

We implement campaigns, pixels, CAPI, GA4 and page tweaks, then launch with test budgets and clear KPIs for success.

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Step 4

Optimise, Test & Scale Winners

We iterate audiences, bids, creatives and pages every week, doubling down on profitable segments and cutting the waste.

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Step 5

Support, Reporting & Handover

Stay on as we manage and grow, or we train your team and hand over a documented system you can run yourself.

Why Choose AdKonnekt for Events & Ecommerce?

We blend performance marketing, technical tracking and compliance into one system — so your campaigns don’t fall apart when platforms change the rules.

  • Deep experience with events, ticketing, ecommerce and digital services.
  • Full-funnel approach: creative, offers, funnels, tracking and retention.
  • Server-side tagging, CAPI and GA4 set up to support real decision-making.
  • Consent-safe implementations that keep legal, IT and marketing aligned.
  • Clear dashboards and Loom reports instead of mystery metrics.

“We went from guessing in Ads Manager to knowing which ad and audience were filling our events every week.”

Event Series Founder – Live Music & Club Nights

“AdKonnekt rebuilt our tracking, fixed consent and gave us a funnel that finally made our ad spend predictable.”

Ecommerce Director – DTC Lifestyle Brand

Common Questions

Straight answers — no jargon, no sales waffle.

Yes. We regularly work with ecommerce brands, ticketed events, membership platforms and SaaS / web-based services that sell online.
Most clients invest from £2k–£30k+ per month across channels. We’ll help you set sensible test budgets so you can find winners before you scale.
Yes. We’re happy to collaborate with your in-house team or existing agency on tracking, funnels and campaigns, or own a specific part of the stack.
That’s one of our core strengths. We implement pixels, CAPI, GA4 and consent modes in a way that’s technically sound and aligned with your policies.
For existing brands with traffic, we usually see early signals within 2–4 weeks and more stable results within one to three months, depending on volume.

Case Studies

A few real projects where better funnels, tracking and creative turned “random traffic” into consistent sales and ticket buyers.

Ecommerce · Print-on-Demand

Jas of Clubs — From scattered traffic to a structured funnel.

Niche print-on-demand brand selling art-led apparel with long buying journeys and no clear performance setup.

  • Reframed the offer + product hierarchy so ads could land on focused ranges.
  • Implemented Meta Pixel, standard events and GA4 ecommerce tracking.
  • Designed a simple funnel from awareness content → product pages → email capture.

Outcome: Ready-to-scale infrastructure with clean data and a clear roadmap for profitable paid campaigns.

Ecommerce · Sustainable Home

Verdant Living — Building a performance-ready funnel for a sustainable brand.

Eco home & lifestyle brand wanting to move from organic-only to predictable paid growth.

  • Audited tracking, consent and event structure across Meta, GA4 and WooCommerce.
  • Mapped a full-funnel journey: lead magnet, nurture flows and remarketing offers.
  • Delivered a campaign + landing-page blueprint ready for always-on ads.

Outcome: A compliant, data-backed foundation for scaling without losing the brand’s values or margins.

Digital Products · Audio

Zonal Audio — Turning a passion project into a trackable digital store.

Boutique sample-pack label selling downloads across niches, but with no way to see what campaigns drove which sales.

  • Built a conversion-focused store experience for digital products.
  • Implemented Meta & GA4 tracking with purchase/add-to-cart/view-content events.
  • Structured campaigns so every pack + bundle could be measured cleanly.

Outcome: Clear line-of-sight from creative to revenue, ready for testing new genres and offers.

Events · Ticketing

Multigroove — Linking paid media to real ticket sales across partners.

Long-running Dutch events brand selling tickets through third-party platforms with limited native tracking.

  • Mapped the full ticketing flow across brand site, ticket partners and pixels.
  • Implemented CAPI / server-side tagging + custom events to recover lost attribution.
  • Designed campaign structures for launches, price tiers and last-minute pushes.

Outcome: Reliable read on which audiences + creatives were actually driving revenue (not just clicks).

Want More Sales, Signups or Ticket Buyers?

Request a free funnel audit — a fast, honest breakdown of what’s working, what’s breaking and where the quickest wins are.

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