Service · Tracking, Analytics & Server-Side Data Infrastructure

Performance infrastructure for a signal-loss environment.

Browser-side tracking is increasingly unreliable. Safari ITP, ad blockers and privacy restrictions reduce signal quality every year. The platforms optimising your ads are working with incomplete data — and that's costing you performance.

We build server-side tracking infrastructure — GTM, CAPI, first-party endpoints and consent-aligned event routing — that recovers lost signal and gives platforms the clean data they need to optimise.

Audit My Tracking See What We Set Up
Server-side GTM & CAPI
GA4 + GTM implementation
Meta & Google Enhanced Conversions
Event audits & deduplication
Consent Mode V2 alignment
Conversion tracking audit
Best for Businesses running paid ads, building Shopify stores, or scaling marketing who need clean, accurate data before they scale spend.
Accuracy
Events fire once, correctly, with clean naming conventions
Resilience
Server-side CAPI fills gaps left by browsers and ad blockers
Reporting
Dashboards that explain performance clearly, not just what happened

What we set up

Tracking is a system, not a checklist. We build it so every data point connects cleanly from your site to your ad platforms to your reporting tools.

Tracking Architecture Diagram

How your tracking infrastructure connects — from browser events through server-side routing to ad platforms and analytics reporting.

  • GA4 property configuration and stream setup.
  • GTM container build with tidy, documented tag structure.
  • Custom event tracking (form submissions, button clicks, scroll depth, video plays).
  • Ecommerce tracking (GA4 enhanced ecommerce for Shopify / WooCommerce).
All implementations include: A written event specification, naming conventions document and a QA checklist you can use to verify the setup is working correctly.
Packages & Pricing

Tracking & Analytics Setup

Build accurate, reliable data infrastructure across your website and ad platforms.

Modern marketing only works when the foundations are correct. If tracking is broken, consent is invalid, or server-side infrastructure isn't configured properly, ad performance drops, reporting becomes unreliable, and legal risk increases.

We build compliant, future-proof tracking systems that protect your business while giving you accurate, usable data. Whether you're starting from scratch or repairing a legacy setup, we structure the technical layer properly — once.

Foundation Tracking
from £650 one-time

For new or small websites needing essential analytics setup before running paid campaigns.

  • Google Tag Manager setup
  • GA4 configuration
  • Core event tracking (page views, clicks, scroll depth)
  • Basic goal tracking
  • Platform verification checks
  • Testing & validation
  • Consent-aware tag deployment (CMP-compatible structure)

Built to integrate with your existing Cookie / Consent Management Platform.
If no CMP is in place, see our Compliance Setup →

Best suited for: New websites or businesses needing baseline analytics before running ads.

Outcome: Clean, verified analytics foundation ready for paid media.

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Most Popular
Business & Lead Gen
from £1,150 one-time

For service businesses, consultants and lead-gen websites that need accurate conversion tracking to optimise paid campaigns.

  • Everything in Foundation, plus:
  • Form submission tracking
  • Call & email click tracking
  • Conversion event mapping
  • CMP integration for consent-based firing
  • Google Consent Mode v2 configuration
  • Platform event validation (Google & Meta)
  • Reporting event structure alignment

Best suited for: Service businesses running Google or Meta ads that need lead conversion data they can trust.

Outcome: Every key user action tracked, consent-validated, and feeding your ad platforms correctly.

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E-Commerce Full Stack
from £3,500 one-time

For Shopify and eCommerce brands requiring complete data accuracy across every funnel event — from product view to purchase.

  • Everything in Business & Lead Gen, plus:
  • Enhanced eCommerce event tracking view_item, add_to_cart, initiate_checkout, purchase
  • Meta Conversion API (CAPI) setup
  • Google Enhanced Conversions
  • Server-Side GTM implementation
  • Event deduplication configuration
  • Full CMP integration (cookie categories, event gating & validation)
  • Consent-based server-side routing
  • Consent logging verification (if CMP supports it)
  • Full testing across devices

Best suited for: Shopify or WooCommerce stores with active ad spend where attribution accuracy directly impacts ROAS.

Outcome: Complete server-side tracking stack with verified consent logic, deduplication, and full-funnel attribution integrity.

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Compliance Notice

All tracking implementations are structured to integrate with a Consent Management Platform (CMP) and align with GDPR, ePrivacy, and platform data policies.

Need full compliance setup? View Compliance & GDPR Services →

Optional Add-Ons

→Server-side hosting — from £20–£40/month (third-party cost)
→Advanced funnel event mapping — quoted per project
→Multi-domain tracking setups — quoted per project
→Custom dashboard builds — quoted per project

Accurate tracking and compliant infrastructure are not "extras."

They are the foundation of every profitable marketing system. Once this layer is correctly implemented, campaigns perform more efficiently, reporting becomes trustworthy, and scaling decisions are based on real data — not guesswork.

Signal Quality Diagram

Signal quality determines how effectively your ad platforms can optimise. Server-side tracking closes the gap left by browser restrictions and ad blockers.

Additional Growth Services

For brands ready to expand beyond tracking infrastructure

These services complement your tracking setup and are available as standalone projects or ongoing engagements.

Advanced SEO Strategy

Build long-term organic visibility to reduce reliance on paid traffic over time.

  • →Technical SEO audit
  • →Keyword expansion strategy
  • →Content roadmap
  • →On-page & internal linking optimisation
  • →Ongoing SEO growth management

GDPR & Consent Compliance

Ensure your tracking stack operates within a fully compliant consent framework — required for valid ad data.

  • →CMP setup & configuration
  • →Privacy & cookie policy documentation
  • →Consent Mode v2 integration
  • →Ongoing compliance monitoring
View GDPR packages →

Retention & Lifecycle

Use your clean data to drive repeat revenue through automated marketing systems.

  • →Email & SMS automation
  • →Klaviyo flows
  • →Post-purchase upsell systems

All services are scoped individually. Get in touch to discuss what's right for your business.

FAQ

Common Questions

The only way to know is to test it properly. We use DebugView, Tag Assistant, Facebook's Test Events tool and real purchase flows to verify every event fires correctly and once. Request an audit and we'll tell you what's broken.
Server-side tracking (CAPI) sends conversion data directly from your server to Meta / Google, bypassing ad blockers and iOS privacy restrictions. If you're spending £1k+/month on ads, you need it. It significantly improves conversion event quality scores.
Yes — Shopify has its own native tracking layer that conflicts with GTM in specific ways. We know how to set up proper deduplication, use Shopify's Customer Events API and implement CAPI correctly for Shopify stores.

Not sure if your tracking is accurate?

We'll audit what's there and tell you exactly what's broken and what to fix.

Get a Free Tracking Audit