Most cookie banners are either not compliant or quietly strangling your tracking. Usually both. We rebuild the consent layer so you meet UK and EU rules and your advertising still gets the data it needs to work.
Whichever it is, the fix is the same: rebuild consent so it holds up legally and your marketing keeps working.
A cookie banner is the visible five percent. What matters is what happens to your tags, your signals and your records underneath it. Every setup runs on four principles.
Every script on your site is found, categorised and held back until the visitor actually agrees. In plain terms, nothing tracks anyone who has not said yes (cookie scan, consent-gated tag firing).
Blocking tags outright throws away data you are legally entitled to. Consent Mode v2 tells Google and Meta what was agreed, so the gaps get modelled instead of lost and your campaigns can still optimise.
No pre-ticked boxes, no cookie walls, rejecting as easy as accepting, and a preference centre that genuinely works. Aligned to ICO and ePrivacy guidance, so if anyone ever asks, the answer is documented.
Consent records, a privacy policy that matches what your site actually does, and a lawful basis for each marketing use. The technical layer is half of it, the paperwork is the other half.
In plain terms: nothing tracks a visitor until they agree, and once they do, the right platforms hear about it. For the people who check: CMP implementation (Cookiebot, Consentmo, Usercentrics), all four Consent Mode v2 signals wired correctly (ad_storage, analytics_storage, ad_user_data, ad_personalization), GTM trigger logic bound to consent state, Meta Data Use Settings aligned for EU traffic, and CAPI as a consent-resilient fallback.
Verified with Tag Assistant and GA4 DebugView before sign-off, so you can watch the gating work rather than take it on trust. Works with Shopify, WooCommerce, WordPress and custom builds.
Click through, every one is a real site. Not a template gallery.
A British plant nursery on Shopify whose consent setup and tracking had drifted apart, so nobody trusted the numbers. Consent was rebuilt alongside server-side events and deduplication, which meant the data came back both compliant and complete rather than one at the expense of the other.
Read the case study →
A techno and house sample label selling packs, templates and presets. The tracking foundation was built from scratch, with GDPR and consent handled as part of the build rather than bolted on afterwards, so GA4, Meta CAPI and Google Ads all fire against a consent state that was correct from launch.
See more work →Improper consent handling can restrict ad delivery and carries real financial exposure under UK and EU rules. These are the three situations most businesses are actually in.
You need to be compliant quickly and cost-effectively, starting close to zero.
You already have something in place and you suspect it is wrong, incomplete, or costing you ad data.
You are compliant now and you want it to stay that way as the rules and your site both change.
Consent sits directly on top of your tracking. If both need work it is usually cheaper to scope them together, see Tracking & Analytics.
Send over your site and get an honest review of what is firing before consent, what is missing, and what to fix first. No obligation, no jargon.
Get a free audit