We design and implement GDPR-compliant consent flows that still let you run effective campaigns on GA4, Google Ads and Meta in 2025.
That means a proper consent banner, Consent Mode v2, Meta Pixel + CAPI gated correctly, and policy documents that match what actually happens on your site.
This isn’t “legal admin”. It affects risk exposure, data quality, and ad performance — here are the six reasons you should care.
GDPR fines can reach €20m or 4% of global annual turnover. An invalid banner, unlawful tracking, or missing consent records is enough — you don’t need a breach.
Users can request what you hold, why you process it, who you share it with, and deletion/correction. You have 30 days. Most brands have no documented process — that’s a compliance failure.
Using Google, Meta, Shopify, Mailchimp, HubSpot etc. doesn’t transfer responsibility. You’re accountable for lawful basis, correct consent signals, disclosures, and configuration.
Without GDPR-compliant consent signals and Consent Mode v2, Google disables conversion tracking, remarketing, and modelling in the EU — directly degrading campaign performance.
Regulators and privacy groups use crawlers to check cookies firing before consent, CMP misconfig, Consent Mode mismatches, pixel behaviour vs banner claims, and policy inconsistencies.
Poor consent UX reduces opt-ins, increases bounce, and undermines credibility. Well-implemented consent improves opt-in quality, protects signal reliability, and supports modelling instead of blocking it.
A guided rollout that upgrades your stack, prevents data leaks, and preserves optimisation signals for Google & Meta.
We map your CMP, GTM, tags, cookies, regions, and consent signals — what’s firing, when, and why.
Banner copy, layout, purposes and vendor logic tightened so users understand choices and signals remain valid.
DataLayer events, consent states, and triggers aligned so tags only fire when they should — no leaks, no gaps.
We implement (or repair) CMv2 for GA4 + Google Ads with sane defaults, regional behaviour, and validation.
Pixel, CAPI, dedupe and parameters are gated by consent so you keep performance while staying defensible.
You get diagrams, a vendor list, and a Loom walkthrough so future changes don’t silently break compliance.
This service is built around three pillars: Consent Management, Policy Drafting and Platform Integration. The goal is a setup you can stand behind legally and still use to grow.
Many sites we review still fire Google and Meta tags before consent, use non-certified CMPs, or have policies that don’t match reality. A quick GDPR & consent audit will show you the real risk – and how to fix it without killing your marketing.