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Service · Websites, Shopify & Landing Pages

Web builds that are ready for ads on day one.

We design and build high-performance sites and stores across Shopify, WordPress/WooCommerce, Squarespace, Wix Studio and custom HTML/CSS/JS – like this site. Everything we deliver is built for speed, clean UX and accurate tracking from day one.

Whether you're selling products, services, tickets or bookings, we create systems that integrate smoothly with the tools you rely on – from events platforms to hospitality booking engines and membership services.

Shopify theme builds & optimisation
WordPress / WooCommerce
Squarespace & service sites
Wix Studio builds
Custom HTML / CSS / JS landing pages

What we build and improve

We work best when we own both the structure of the site and the analytics underneath it. That can be a full rebuild, or tightening up a theme that’s “almost there” but not converting.

ECOMMERCE STORES & SYSTEMS

  • Shopify, WooCommerce, Squarespace & Wix e-commerce builds.
  • Product templates designed for conversion & higher AOV.
  • Cart & checkout funnels built for paid traffic.
  • Apps, plugins & integrations chosen sensibly — no bloat.

ECOMMERCE STORES & SYSTEMS

SERVICE & CONTENT SITES

  • WordPress, Squarespace & Wix Studio service websites.
  • Clear offer hierarchy & simple navigation.
  • Lead-gen, campaign & service landing pages.
  • Blogs & content hubs that support SEO.

SERVICE & CONTENT SITES

FUNNELS & LANDING PAGES

  • High-converting funnels for paid traffic.
  • Multi-step & single-offer landing pages.
  • Webinar, waitlist & event registration pages.
  • Tracking baked in: GTM, GA4, Meta Pixel, CAPI.

FUNNELS & LANDING PAGES

CRO & UX IMPROVEMENTS

  • Audits of flows, friction points & drop-offs.
  • On-page UX & layout improvements.
  • Speed, performance & theme optimisation.
  • SEO fundamentals baked in as standard.

CRO & UX IMPROVEMENTS

BOOKING & TICKETING

  • SevenRooms, ResDiary, Square & Calendly integrations.
  • Event systems: Eventbrite, FIXR, Dice, Universe.
  • Clean handoff between website, booking flow & email.
  • Tracking that captures the full booking journey.

BOOKING & TICKETING

MEMBERSHIP & PORTALS

  • Members-only areas for content, training or communities.
  • Client portals for onboarding, delivery & resources.
  • Subscription billing & access management.
  • CRM + email automation integrated cleanly.

MEMBERSHIP & PORTALS

Platforms we support: Shopify, WordPress / WooCommerce, Squarespace, Wix Studio and custom HTML/CSS/JS. We also integrate sites with booking engines, ticket platforms, membership systems and CRM tools – ensuring the whole funnel tracks cleanly.

Platforms & real-world integrations

Modern sites rarely exist in isolation. We build websites that plug directly into the systems your business runs on, while keeping the UX simple and your tracking reliable – whether it’s a theme-based build or a fully custom HTML/CSS/JS site.

Shopify

  • Theme builds and optimisation for fast, simple UX.
  • Subscriptions, bundles and advanced product logic.
  • Checkout customisation and post-purchase journeys.
  • Deep GA4, Meta Pixel and CAPI tracking setup.

WordPress / WooCommerce

  • Slick, lightweight service and e-commerce builds.
  • WooCommerce checkout and cart optimisation.
  • Booking plugins, CRM integrations and gated content.
  • Full GA4 and Meta tracking without plugin bloat.

Squarespace & Wix Studio

  • Fast brochure sites and simple stores.
  • Membership areas and event pages.
  • Booking systems (Acuity, Calendly, Square, etc.).
  • Coded blocks for custom layouts and tracking.

Ticketing & Booking Systems

  • Hospitality booking engines (e.g. SevenRooms, ResDiary).
  • Event ticketing (Eventbrite, FIXR, Dice, Universe).
  • CRM and email marketing integrations.
  • Tracking layers that capture the full funnel.

Custom HTML / CSS / JS Builds

  • Fully custom marketing sites and microsites, like this one.
  • Lean front-ends with no theme or page-builder bloat.
  • Direct control over every interaction and layout.
  • First-class GTM, GA4 and pixel implementation baked in.

Tracking Infrastructure

  • GTM setup across websites, funnels and e-commerce stores.
  • GA4 event architecture, audiences and attribution wiring.
  • Meta Pixel + CAPI (browser + server) implemented cleanly.
  • Consent mode–compatible tracking for GDPR compliance.
  • Custom data layers designed without plugin or theme bloat.

Builds and CRO that play nicely with ads

A lot of our work starts after a client realises their beautiful site isn’t ready for paid traffic. Forms don’t track, cart steps are confusing, and there’s no clear story from ad click to purchase or lead.

  • We start from the funnel: what needs to happen on each page.
  • Then we design layouts and copy that match your traffic sources and audiences.
  • Finally, we wire in events for GA4, Google Ads and Meta so every test feeds back into your optimisation.

Analytics integration as standard

Every build includes a basic tracking layer: GTM container wiring, GA4 page views and key events, and pixel hooks for Meta and Google Ads. If you want the full server-side stack, we scope that as a combined project with our Tracking & Analytics service.

See full tracking & analytics service →

Recent web builds & integrations

A few examples of the kind of builds we ship – from theme-based Shopify stores to full Squarespace rebuilds and custom HTML/CSS sites with tracking baked in.

Jas of Clubs Shopify store build
Case Study · Shopify

Jas of Clubs — full Shopify build for an artist-led store

Jas of Clubs is an independent artist selling limited-run prints and apparel. The brief was to move from a portfolio-style site to a commercially viable store without losing the visual identity of the work.

We delivered a full Shopify build designed around print-on-demand products, with clean product hierarchies, flexible collections, and a checkout flow that works for both originals and merchandise.

Alongside the build, we implemented a complete tracking and consent setup — GA4, GTM and Meta Pixel with CAPI — wrapped in a GDPR-compliant cookie banner so paid traffic could be scaled without data gaps or compliance risks.

  • Print-on-demand products fully integrated into the site.
  • Clean, fast Shopify theme tailored for art and apparel.
  • Reliable analytics + paid media tracking from day one.
Decloak Music Squarespace website build
Case Study · Squarespace

Decloak Music — minimal Squarespace build for music tuition

Decloak Music is a long-running music tuition business offering one-to-one lessons and online learning. The challenge was to present multiple services clearly, without clutter, while keeping the site fast, minimal and easy to manage.

We built a full Squarespace site focused on clarity and conversion: stripped-back design, strong hierarchy, and clearly defined funnels for each offering — lessons, bundles, and digital products.

The result is a site that feels calm and intentional. Nothing decorative — everything supports the user journey from interest to enquiry.

  • Clear funnels for multiple services and offers.
  • Minimal design aligned with the brand and tone.
  • Clean GA4 + Meta tracking to measure enquiries.
AdKonnekt custom HTML/CSS website build
Case Study · Custom Build

AdKonnekt — custom HTML/CSS site built to guide and convert

AdKonnekt’s site is a custom HTML/CSS build — created as a live example of the systems we recommend to clients. No themes. No page builders. No unnecessary bloat.

But it’s not “just a brochure site”. It’s designed to present complex information clearly, using interactive sections that help different audiences self-identify, understand the offer, and land on the right page — whether they need web builds, tracking infrastructure, GDPR support, or strategy.

Under the hood, everything is wired for measurement and compliance: GTM + GA4 event architecture, server-side Meta CAPI, and consent-aware tracking built in from the start.

  • Interactive information design that explains services without overwhelming.
  • Guided routing into the correct landing page for each audience type.
  • Tracking + consent by design (GA4, GTM, Meta Pixel + CAPI).

Want a second opinion on your site or store?

We’ll review your current website or Shopify store through a performance lens: UX, messaging, page structure and how well it’s wired to GA4, Google Ads and Meta. You’ll get a short Loom or doc with the biggest issues, quick wins and suggested next steps – whether you work with us or not.