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Paid Media · Meta Ads

Meta Ads & Campaign Management

Full-funnel Meta campaigns that connect your offers, creative and tracking into one system – built to learn, then scale.

We design and run Meta campaigns for brands who care about both performance and compliance. From funnel strategy to daily optimisation, everything is grounded in clean data and clear communication.

What you can expect

  • Campaigns mapped to real business outcomes, not vanity metrics.
  • Audience, creative and placement tests run deliberately – not randomly.
  • Server-side tracking and consent-aware setup baked in from day one.
  • Reporting you can read in 5 minutes and share with your team.

How Meta campaigns actually run

One system, four moving parts.

As you scroll, each card pins and the next one layers underneath it, so the story feels like a sequence instead of a wall of text.

Funnel strategy icon

Top-level funnel strategy

We map the full journey: audiences, offers and key conversion points from first touch to sale.

  • Define cold, warm and hot audiences and how they move.
  • Decide the core offers, lead magnets and upsells.
  • Agree what success looks like and how we’ll measure it.
Strategy layer
Campaign optimisation icon

Campaign architecture

We translate the plan into a clean account structure that’s easy to read and scale.

  • Separate campaigns for cold, warm and retention.
  • Testing lanes vs scaling lanes clearly defined.
  • Naming conventions that make reports make sense.
Account structure
Creative system icon

Creative & messaging

Hooks, angles and formats are planned as a system, not random one-off posts.

  • Concepts built from PR, UGC, interviews and brand assets.
  • Reels, statics and carousels planned against each stage.
  • Clear rules for what we test and how often we refresh.
Creative system
Tracking and feedback loop icon

Tracking, data & feedback loop

Tracking and reporting close the loop so tests turn into decisions, not just noise.

  • GA4, CAPI and in-platform data mapped to the same funnel.
  • Weekly priorities drawn from real performance, not guesswork.
  • Changes documented so the account doesn’t drift over time.
Feedback loop
01 · Funnel Strategy

Funnel strategy: from awareness to booked revenue.

Before we touch the Ads Manager, we design the funnel. That means mapping offers, audiences, creative angles and tracking events around a clear goal: leads, bookings, or sales.

For hospitality and events, this often means aligning campaigns with your calendar – on-sales, seasonal pushes, and always-on nurture. For e-commerce and services, we focus on offer clarity, positioning and the first “yes” in the journey.

What we define together

  • Primary and secondary objectives (e.g. ticket sales vs newsletter growth).
  • Audience structure: cold, warm and hot segments, including exclusions.
  • Offer map: lead magnets, entry offers, core products and upsells.
  • Event and conversion schema for GA4 / CAPI.
  • Content matrix: where PR, UGC and social posts sit in the funnel.
Examples: hospitality lead funnels, event ticketing launches, e-commerce offer stacks and service pipelines built around discovery → nurture → close.
02 · Campaign Management

Campaign management: structured, transparent, predictable.

We don’t spin up random ads and hope. We run a clear testing roadmap across audiences, creative and bidding – then lean into what works.

You’ll know exactly which campaigns are responsible for which outcomes, how we’re allocating budget, and what’s planned for the next phase of testing.

What’s included

  • Campaign build across awareness, consideration and conversion layers.
  • Audience testing: interests, lookalikes, first-party lists and stacks.
  • Creative testing framework: hooks, formats, offers, UGC vs brand assets.
  • Weekly or bi-weekly optimisation: budgets, bids, exclusions, placements.
  • Simple performance reporting with clear next steps and priorities.

For event and hospitality clients, campaigns are synced with actual inventory: on-sales, last-minute pushes, shoulder dates and low-occupancy periods.

Creative & Messaging

Creative that starts from your story, not a template pack.

We build creative systems from assets you already have – PR hits, chef interviews, UGC, backstage footage, testimonials – then add net-new creative where it’s needed.

  • Concepts and scripts for video ads, reels and stories.
  • Static and carousel layouts built around your brand, not ours.
  • Copy that matches your tone of voice while still being performance-led.
Tracking & Compliance

Data you can trust, set up the right way.

Campaigns are useless if the tracking is wrong. Every Meta Ads engagement assumes a modern setup: GA4, GTM and (where appropriate) server-side CAPI with consent-aware firing.

  • Pixel and CAPI events mapped to real business outcomes.
  • GDPR-compliant triggering via your CMP and Consent Mode.
  • Event naming, dedup logic and documentation for your team.

How this looks in the real world.

Two examples of Meta campaigns built from the same philosophy: clear funnels, strong creative, clean tracking and honest reporting.

Hospitality · PR → Performance

We Are Indigo – luxury PR turned into leads.

Objective: turn high-end hospitality PR coverage into qualified leads for future clients.

We took existing PR wins, press quotes and campaign imagery from We Are Indigo’s hospitality work and turned them into a structured lead funnel on Meta.

  • Top-of-funnel ads built from PR headlines, TV features and hero imagery.
  • Mid-funnel content explaining the agency’s process, credibility and sectors.
  • Lead forms and landing pages tailored by audience (hospitality, travel, lifestyle).
  • Clear integration between Meta events, GA4 and CRM stages.

Result: a 48× reported ROAS on the test budget and multiple high-value enquiries – with a funnel framework that can be reused for future launches.

Events · Ticketing

Multigroove – consistent ticket sales on Meta.

Objective: drive profitable ticket sales for large-scale electronic music events in the Netherlands.

Multigroove needed campaigns that respected the energy of the brand while staying inside platform policy and tracking best practice.

  • Calendar-based funnel with announce, on-sale, mid-flight and final push.
  • Audience strategy combining interest stacks, lookalikes and warm visitors.
  • Creative built from event trailers, crowd footage and artist line-ups.
  • Ticketing flows tagged end-to-end inside GA4 and Meta (including CAPI).

Result: consistent 5.7–5.8× ROAS on ticket campaigns, with a structure that can be applied to future events without rebuilding from scratch each time.

How we work together.

Every engagement starts with an audit and a short discovery call. From there we agree scope, budgets and timelines – no long-term lock-in unless it makes sense for both of us.

Monthly campaign management

from £950 / month

For one ad account with up to three active Meta funnels (e.g. acquisition, retargeting, reactivation).

  • Strategy refinement and funnel design (based on your audit).
  • Campaign build / rebuild, including naming conventions and structure.
  • Ongoing optimisation: budgets, bids, audiences and creative tests.
  • Monthly reporting and 45–60 minute review call.

Launch sprint or project

POA · fixed project fee

Ideal for new offers, openings or one-off campaigns where you need a solid build and handover.

  • Funnel strategy and tracking plan documented up front.
  • Campaign and creative setup for launch, with a 4–6 week test plan.
  • Handover Looms, checklists and naming conventions for your team.
  • Optional support period for optimisation and reporting.

Want an honest look at your Meta account?

Send over access for a light-touch audit. We’ll flag the biggest issues and quickest wins across structure, creative and tracking – with or without a retainer at the end.