Who we are
AdKonnekt is a digital marketing consultancy. Our website address is adkonnekt.com. We are the data controller for personal data collected through this website.
For any privacy-related questions, contact us at: hello@adkonnekt.com
What data we collect
We collect personal data in the following ways:
- Contact and audit forms: Name, email address, website URL, and any information you voluntarily provide in your message.
- Analytics: Via Google Analytics 4 (GA4) and Google Tag Manager (GTM), we collect anonymised usage data including pages visited, session duration, and device/browser type. This is subject to your consent preferences.
- Meta Pixel: If you consent, we use the Meta Pixel to track website visits and conversions for advertising purposes.
- Cookies: We use cookies for analytics and functionality. See our cookie section below.
How we use your data
- To respond to enquiries and audit requests you submit through our contact forms.
- To understand how visitors use our website and improve our content (analytics).
- To measure the effectiveness of our advertising campaigns (with your consent).
- To comply with legal obligations where required.
We do not sell, rent or share your personal data with third parties for their marketing purposes.
Legal basis for processing
- Consent: For analytics and advertising cookies/tracking, we rely on your explicit consent via our cookie consent banner.
- Legitimate interests: For responding to enquiries you initiate through our contact forms.
- Legal obligation: Where required by applicable law.
Cookies
We use a Consent Management Platform (CMP) to manage cookie consent in compliance with GDPR and the UK PECR. Our cookies fall into the following categories:
- Strictly necessary: Required for the website to function. These cannot be disabled.
- Analytics (optional): Google Analytics 4 via Google Tag Manager. Only active with your consent.
- Advertising (optional): Meta Pixel and related advertising cookies. Only active with your consent.
You can change your cookie preferences at any time by clicking the cookie settings link in the footer, or by clearing your browser cookies and revisiting the site.
We use Google Consent Mode v2, which means that when you decline analytics or advertising cookies, Google and Meta receive modelled (anonymised) data only — your individual data is not collected or passed to advertising platforms.
Data retention
Contact form submissions are retained for up to 12 months, after which they are deleted unless an ongoing business relationship requires longer retention. Analytics data is retained in accordance with Google Analytics' default retention settings (14 months by default).
Third-party services
Our website uses the following third-party services which may process your data:
Your rights
Under UK GDPR and EU GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data ("right to be forgotten").
- Object to or restrict our processing of your data.
- Withdraw consent at any time (where consent is the legal basis).
- Lodge a complaint with the ICO (UK) or your local supervisory authority.
To exercise any of these rights, email us at hello@adkonnekt.com. We will respond within 30 days.
Changes to this policy
We may update this privacy policy from time to time. The "last updated" date at the top of this page will reflect any changes. We recommend checking this page periodically.