Marketing Systems that Actually Work

Turn Attention
into Growth.

Marketing only works when the systems behind it do. We combine strategy with deep technical expertise to build the infrastructure your business needs to scale.

Get a Free Audit View Services

What We Handle

Tracking & Analytics Paid Media — Meta, Google, LinkedIn GDPR & Consent Compliance Websites & Shopify Strategy & Growth Consulting

12+

Years Experience

20+

Brands Scaled

We Fix Your… Broken tracking, wasted ad spend, missing conversions, confusing analytics, poor attribution, slow websites, leaky funnels, consent mistakes, pixel/CAPI issues, scaling bottlenecks

No hacks. No guesswork. Just clarity, clean data, and campaigns built to perform.

What We Do

Our Services

We build the engine behind your marketing — from ads to websites, tracking to creative. Everything designed to plug into your existing business and scale with you.

Strategy

Marketing, SEO & Creative Strategy

Full-funnel strategy across paid, organic and content. Positioning, offer design, technical SEO and creative direction built to make campaigns convert.

Learn more → Web

Websites, Shopify & Conversion Optimisation

Conversion-led builds — Shopify stores, landing pages and full websites — with clean UX, speed and tracking integrated from day one.

Learn more → Tracking

Tracking, Analytics & Server-Side Data

GA4, GTM and server-side tracking that recovers lost signal, improves attribution and gives you data you can actually optimise from.

Learn more → Paid Media

Meta, Google & LinkedIn Ads

Signal-driven paid growth across Meta, Google and LinkedIn — built on creative testing, clean data and full-funnel strategy from first touch to sale.

Learn more → Compliance

GDPR & Consent Compliance

CMP setup, Consent Mode V2 and compliant data infrastructure — built alongside tracking so compliance never costs you signal or performance.

Learn more → Consulting

Training & Retainers

Ongoing strategic partnership — audits, training, fractional growth support and retainers for businesses that need senior marketing expertise on hand.

Learn more →
Who We Build For

Industries We Serve

Different business models require different funnels, tracking setups and optimisation rhythms. Find your fit.

Enquiries & Bookings

Small & Local Business

For trades, clinics and local service providers who need consistent leads — without wasted budget or complex tech.

Lead Generation Local Funnels
View Approach → Revenue & ROAS

eCommerce Brands

For Shopify and DTC brands needing creative testing, attribution clarity and a paid acquisition system built for scale.

Shopify & WooCommerce Server-Side Tracking
View Approach → Booked Calls & Applications

Online Services

For coaches, consultants and creators who need funnel-led acquisition that converts traffic into calls, signups and clients.

Funnel Build Lead & VSL Funnels
View Approach → Ticket Sales & Sell-Through

Events & Ticket Promotion

For promoters and venues who need burst campaigns, deadline urgency and phased retargeting to maximise capacity.

Deadline Campaigns Retargeting Waves
View Approach → Qualified Pipeline

B2B & Demand Generation

For SaaS and professional services needing CRM-aligned acquisition, pipeline attribution and lead quality — not vanity metrics.

LinkedIn Ads Pipeline Attribution
View Approach → Performance Delivery

Marketing Agencies

White-label, collaborative or project-based support for agencies needing deeper technical and paid media capability.

White-Label Ready Senior Expertise
View Approach →
Explore All Industries
About AdKonnekt

The systems behind your campaigns — built for clarity, compliance and performance.

Most brands don't fail because their offer is bad — they fail because no one owns the full stack from tracking, funnels, consent logic and paid creative.

Where AdKonnekt fits

After roles in sales, freelance work, agency support and working inside Meta's advertiser ecosystem, I saw the same pattern again and again: good brands running on broken systems — mismatched pages, scattered funnels and data nobody really trusted.

AdKonnekt connects those dots. We design systems where tracking, consent, creative and reporting work together — so you don't have to choose between performance, privacy and sanity.

  • ✓12+ years across funnels, paid media and analytics.
  • ✓Deep experience with GA4, GTM, CAPI & server-side tracking.
  • ✓Insight from working inside Meta's advertiser support ecosystem.
  • ✓A full-funnel view — offer → page → tracking → reporting → optimisation.
12+ Years Experience
20+ Brands Served
Jack Barton — Founder of AdKonnekt

Jack Barton

Founder & Lead Strategist

12+ years across funnels, paid media and analytics — including hands-on support for advertisers inside Meta's ecosystem. AdKonnekt is the systems layer I wished more brands had.

Our Process

How We Work

Every project moves through the same five stages. The scope changes project to project — the system doesn't.

01 Audit

Audit & Diagnose

We audit your full stack — tracking, consent, platforms, funnels and data flow — before spending a penny.

02 Fix

Fix the Foundations

GA4, GTM, Meta Pixel, CAPI, consent logic and event structure implemented properly.

03 Design Funnel

Design the Funnel

Align your offer, landing pages and conversion paths so traffic has a clear job — lead, booking or sale.

04 Launch

Launch & Distribute

Campaigns launched with clean audiences, validated events and clear testing logic — no guesswork.

05 Optimise

Optimise & Scale

Weekly reviews, creative refinement and budget scaling with reporting that explains the why, not just the what.

Start With an Audit
Why Choose Us

What We Do Differently

Structured, compliant and creative. No fluff, no guesswork — just full-funnel systems that make your ads, tracking and website work together.

We're not here to be "another agency" on a retainer sending slide decks. AdKonnekt plugs into your existing setup and quietly rebuilds the engine:

✓
One brain across tracking, consent, site and ads

No more finger-pointing between dev, agency and "the Meta guy".

✓
Compliance baked in, not bolted on

GDPR, consent and CAPI are part of the plan from day one.

✓
Real testing, not random experiments

Briefs, hypotheses, clean naming and documented learnings.

✓
Flexible scope

One-off rescues, sprint projects or ongoing optimisation retainers.

12+ Years Experience

Real-world funnels, paid media & analytics.

Policy-safe Compliance

Rebuilt stacks that avoid policy issues.

6 Industry Verticals

Local · eComm · Services · Events · B2B · Agencies.

System-first Strategy

Everything planned as one engine.

Client Feedback

What Clients Say

Clear outcomes. Clean systems. No fluff.

Jas of Clubs · Shopify & Tracking

"Finally, someone who sees the whole picture."

Jack rebuilt our store and tracking from the ground up. It's the first time our ads, pages and numbers have all lined up.

DecTheHalls · Local SMB Funnel

"He turned our seasonal chaos into a simple system."

Instead of scrambling every Christmas, we now have clear offers, ads and a funnel that actually follows up with people.

Verdant Living · Ecommerce Tracking

"We finally trust our numbers."

GA4, CAPI and consent used to be a mess. The stack is now clean and usable, and we can see exactly what Meta and Google spend is doing.

Zonal Audio · WooCommerce Stack

"Launch-ready from day one."

Before we pushed any traffic, the tracking, pixels and events were already in place. It made testing offers so much easier.

We Are Indigo · PR to Performance

"Our PR finally talks to performance."

We connected Meta, GA4 and PR campaigns so we could measure enquiries and bookings, not just buzz.

Work

Selected Case Studies

Real results from real businesses. Clean systems, clear outcomes.

Events · Ad Management

Multigroove — Full-Funnel Meta Ads & Tracking

Managed ongoing paid campaigns for one of Europe's longest-running rave brands, repairing pixel issues, structuring funnels and scaling Meta ads to drive consistent, high-volume ticket sales.

E-Commerce · WooCommerce

Zonal Audio — Tracking Foundation & Audience Build

Set up compliant tracking, Meta infrastructure and audience research for a mastering studio, creating a reliable base for future ads, bookings and funnel scaling.

E-commerce · Shopify

Verdant Living — Plant Store Optimisation & Tracking

Upgraded a Shopify plant store with compliant tracking, UX fixes and SEO improvements, strengthening the funnel and boosting product discovery and add-to-cart activity.

E-commerce · Shopify

Jas of Clubs — Premium Art Store Build

New Shopify store with full-funnel tracking, UX revamp and on-page SEO, leading to a 35% drop in bounce rate and +48% session duration.

B2C · Lead-Gen

We Are Indigo — Luxury PR to Leads

Took existing PR and content, layered on Meta lead funnels and compliant tracking, delivering 48× ROAS and multiple high-value enquiries.

App · Sign Ups

Queens of Tomorrow — Community Growth

Awareness and opt-in funnel for an event & mentorship platform, tripling community size in two months on a modest ad budget.

FAQ

Common Questions

Straight answers — no jargon, no sales waffle.

We build the systems that make marketing work — tracking, consent, funnel design, paid campaigns and reporting. Think of us as the technical and strategic backbone behind your marketing.
Yes. We work with clients across the UK, EU and internationally. Much of our work is remote — strategy, tracking, consent and campaigns all transfer across borders.
Absolutely. While a full-stack setup gives the best results, we do offer standalone services for tracking, GDPR compliance, website builds and ad campaign management.
Most agencies focus on one layer — creative, ads, or SEO. We own the full stack: tracking infrastructure, consent compliance, funnel design and campaign execution. Everything talks to everything else.
Submit a free audit request below. We'll review your current setup and give you clear, honest feedback — no sales pitch, no pressure. If it makes sense to work together, we'll talk scope and next steps.
Get Started

Free Marketing & Funnel Audit

A clear, honest review of your ads, tracking, website and funnel — with practical next steps you can use immediately.

  • ✓Written summary + clear next steps
  • ✓Top issues flagged (tracking, funnel, ads, GDPR)
  • ✓Optional follow-up call if needed

No spam. No hard sell. Just clarity.