eCommerce Brands

More revenue. Better ROAS.
Attribution you can trust.

For Shopify, WooCommerce and DTC brands that need creative-led growth, server-side tracking integrity and paid media that actually scales profitably.

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40%+
Average improvement in reported ROAS after server-side tracking setup
48 hrs
Typical time to deploy CAPI + GA4 purchase event fixes
100%
Client data ownership — your accounts, your pixels, your analytics
The Problem

Most eCommerce brands are scaling on broken data

iOS changes, browser restrictions and Consent Mode gaps have quietly eroded the tracking that your Meta and Google campaigns depend on. You're optimising toward numbers that don't reflect reality — and spending more to get less.

We fix the data stack first. Then we build campaigns that actually know what's converting.

  • ⚡ Meta reporting inflated ROAS that doesn't match backend revenue
  • ⚡ Server-side tracking (CAPI) not set up — or set up wrong
  • ⚡ Creative testing with no structured framework or clear winner identification
  • ⚡ Consent Mode v2 missing — losing attributed conversions from EU traffic
  • ⚡ Scaling ad spend without knowing which products, creatives or audiences are profitable
What We Do

Built for DTC and eCommerce growth

📊
Server-Side Tracking

Meta CAPI, GA4 eCommerce events and GTM configured properly — so your purchase data is accurate, your pixel learns correctly and your ROAS reflects reality.

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🔒
GDPR & Consent Mode v2

Consent Mode v2 deployed correctly so you stop losing EU conversion data. Compliant, efficient and invisible to the customer experience.

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📣
Paid Media Management

Meta and Google Ads campaigns managed with a structured creative testing approach — angle, hook and format testing to identify winning ads before scaling spend.

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🛒
Shopify & CRO

Shopify store builds, theme customisation and conversion rate optimisation — landing pages, product pages and checkout flow improvements that lift revenue per visitor.

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🎯
eCommerce Strategy

Channel selection, funnel mapping, creative direction and growth roadmap — so your marketing budget goes to the right places in the right order.

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📈
Training & Retainers

Monthly advisory retainer covering performance review, budget allocation, creative briefing and scaling decisions — for brands who want a senior growth partner without a full-time hire.

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Why AdKonnekt

Tracking-first. Then scale.

01
We fix the data before touching the ads

No point optimising campaigns on broken signals. We start with a full tracking audit and fix CAPI, GA4 and Consent Mode before scaling spend.

02
Creative testing with structure

We run structured creative experiments — not spray-and-pray. Each test has a hypothesis, a control and a clear winning condition so you learn something every cycle.

03
Attribution you can read and trust

We build dashboards that pull from multiple sources — Meta, GA4, Shopify — so you can triangulate real performance and make confident scaling decisions.

04
Your accounts. Your data. Always.

Everything is built and managed in your Business Manager, your GA4 property, your Shopify store. No lock-in, no data held hostage if you move on.

Our Meta ROAS jumped significantly once AdKonnekt fixed our CAPI setup and implemented Consent Mode properly. We finally had data we could trust to make scaling decisions — instead of guessing.

eCommerce Brand Owner — Shopify DTC
Packages

eCommerce growth packages — audit, manage, scale.

Start with the Blueprint to get your roadmap. Graduate to Performance or Scale when you're ready to run. Ad spend is always billed directly to the platform — not to us.

eCom Growth Blueprint
£695 one-off

Not a fluffy report — a commercial action plan. A full diagnosis of what's working, what isn't, and exactly where to focus next.

Best for

Stores running ads, unsure what's working Brands pre-scale Preparing to invest in paid traffic
  • Full Meta & Google Ads audit
  • ROAS & attribution review
  • Audience & targeting breakdown
  • Creative & messaging analysis
  • Shopify CRO review
  • Funnel & retargeting structure map
  • Competitor landscape overview
  • SEO technical overview (quick-win fixes)
  • Prioritised 90-day growth plan
  • 60-minute strategy call

Outcome: Clear roadmap to profitable scale.

Book the Blueprint
Most Popular
eCom Performance
from £1,250/mo

Up to £10k/mo ad spend · Min. 3-month commitment · Ad spend billed separately

Single-platform management built around structured testing and profitable campaign architecture.

Campaign Structure

→1 platform — Meta or Google
→Up to 2 campaigns: Prospecting + Retargeting
  • Campaign build & restructuring
  • Creative testing framework
  • Audience expansion strategy
  • Light SEO optimisation Collections + product meta updates
  • Landing / product page conversion recommendations
  • Weekly optimisation
  • Monthly reporting
  • Monthly strategy call

Outcome: Clean structure, tested creative angles, and profitable campaign foundations.

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eCom Scale
from £2,750/mo

£10k–£40k+/mo ad spend · Min. 3-month commitment · Ad spend billed separately

Full-funnel, multi-platform performance system for brands serious about scale.

Campaign Structure

→Multi-platform — Meta + Google
→Up to 5 live campaigns
Cold testing Retargeting LTV / retention Performance Max Offer-based campaigns
  • Full funnel campaign architecture
  • Multi-platform budget allocation
  • Advanced creative testing cycles
  • Ongoing SEO content & optimisation
  • CRO input — landing page iteration guidance
  • Email flow strategy direction
  • Advanced audience scaling LAL stacking, segmentation
  • Bi-weekly performance reviews
  • Monthly strategic planning

Outcome: Maximum revenue volume from a structured, multi-platform growth system.

Get Started

Not sure where you fit?

Start with the £695 eCom Growth Blueprint. We'll diagnose exactly what's holding your store back and give you a clear, prioritised action plan — whether you continue with us or take it in-house.

Book the Blueprint

Optional Add-Ons

  • Server-side tracking (CAPI)
  • GDPR & Consent Mode setup
  • Shopify / WooCommerce builds
  • Content production
  • Email & retention automation
Additional Growth Services

For brands ready to expand beyond paid acquisition

These services are available as standalone projects or as add-ons to any management package — scoped and priced to your requirements.

Advanced SEO Strategy

Build long-term organic visibility to reduce reliance on paid traffic over time.

  • →Technical SEO audit
  • →Keyword expansion strategy
  • →Content roadmap
  • →On-page & internal linking optimisation
  • →Ongoing SEO growth management

Tracking & Attribution

Fix your data foundation so every marketing decision is based on accurate signals.

  • →Server-side tagging
  • →Advanced event mapping
  • →GA4 + conversion tracking rebuild
  • →GDPR & compliance setup

Retention & Lifecycle

Turn one-time buyers into repeat customers and increase LTV without increasing ad spend.

  • →Email & SMS automation
  • →Klaviyo flows
  • →Post-purchase upsell systems

All services are scoped individually. Get in touch to discuss what's right for your brand.

FAQ

Common questions

Yes — especially for eCommerce. Browser-based tracking (client-side pixel) is increasingly blocked by iOS restrictions, ad blockers and browser privacy settings. Server-side tracking via Meta CAPI bypasses these blocks and sends purchase events directly from your server to Meta — giving the algorithm cleaner signals and improving your campaign performance significantly.
Almost certainly. Meta's native ROAS reporting is based on attributed conversions — which are often inflated, double-counted or misattributed. We cross-reference Meta data against GA4 and Shopify backend revenue to identify the gap. Most brands find their real ROAS is lower — but also identify exactly where to fix it.
Yes. We work across both platforms. The tracking and paid media approach is largely the same — we implement CAPI and GA4 eCommerce events for both. CRO and web development work may vary depending on your setup.
For active paid media management, we'd typically recommend a minimum of £2,000–£3,000/month in ad spend to generate enough data for meaningful optimisation. Below that, the tracking and strategy work is still valuable — but active ad management may not be the right first step. We'll tell you honestly after the audit.
Tracking fixes typically show an immediate improvement in reported attribution accuracy within 48–72 hours. Campaign performance improvement takes longer — usually 4–8 weeks as Meta's algorithm re-learns on cleaner data. We set clear expectations and track progress against a baseline from day one.

Ready to build an eCommerce engine
that actually scales?

Start with a free audit. We'll review your tracking setup, attribution and ad account structure — and tell you exactly what's holding back your growth.

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