eCommerce Brands

More revenue. Better ROAS. Attribution you can trust.

For Shopify, WooCommerce and DTC brands that need creative-led growth, measurement you can actually rely on, and paid media that scales without guessing.

Get a free audit See packages
Trustworthy ROASNumbers that match your backend
48 hoursTypical time to fix purchase tracking
100% yoursYour accounts, your pixels, your data

Does any of this sound like your store?

These are the things eCommerce owners tell us before we start. If two or three land, you are almost certainly scaling on numbers that are not real.

Meta reports a ROAS your bank account does not recognise.

You cannot tell which products or audiences are actually profitable.

Purchases go missing between the store and the ad platforms.

Creative testing happens, but nobody could say what was learned from it.

EU customers convert, but the data for them never arrives.

You want to spend more, but not blindly.

None of this means the marketing is wrong. It usually means the measurement underneath it is, and everything built on top inherits the error.

How we get you there

We fix it in this order, on purpose.

Scaling spend on broken attribution just buys you more wrong answers, faster. So the measurement gets fixed before the budget goes up.

1Find out what is really happening

A full review of your tracking, your ad accounts, your creative and your store. You get a ranked list of what is costing you money, with the numbers behind it.

Start with an audit → 2Make the revenue numbers real

Server-side tracking and Conversions API so purchases actually reach Meta and Google, deduplicated, and your reported ROAS starts matching your backend.

Tracking & data → 3Stop losing your EU data

Consent Mode v2 set up properly, so European customers still get measured instead of vanishing from your reporting the moment they decline a banner.

Cookies, consent & GDPR → 4Make the store convert what it already gets

Speed, merchandising, product pages and checkout. Conversion rate work compounds against every pound of ad spend you will ever run.

Shopify & eCommerce → 5Scale the spend against real numbers

Meta and Google run on your actual unit economics, with structured creative testing where every test has a question behind it.

Paid ads → 6Build the organic side underneath

Search and content so a growing share of revenue is not rented from the ad platforms every month.

SEO & strategy →
Why people stay

Measurement first, then scale.

Numbers you can act on

If the data is not trustworthy, everything decided from it is a guess with a spreadsheet attached.

Creative with a hypothesis

Tests are designed to answer something. You get the learning written down, not just the winner.

Unit economics, not vanity

Decisions run on margin and contribution, not on a ROAS figure that flatters everyone.

You own everything

Every account, pixel and dataset is in your name. You take the lot with you if you ever leave.

"Our Meta ROAS jumped significantly once AdKonnekt fixed our CAPI setup and implemented Consent Mode properly. We finally had data we could trust to make scaling decisions, instead of guessing."eCommerce brand owner, Shopify DTC
Selected work

Stores we have done this for.

Click through, every one is a real site. Not a template gallery.

Sox UK Shopify store and paid media by AdKonnekt
Shopify · Meta · Google Shopping

Sox UK

A novelty sock brand running Meta video and static alongside Google Shopping and Search, with SEO underneath. Everything measured against real unit economics rather than platform-reported ROAS.

Read the case study →
Verdant Living Shopify store and tracking rebuild by AdKonnekt
Shopify · Tracking Rebuild · Feeds

Verdant Living

A British plant nursery whose numbers nobody trusted. Tracking was rebuilt from broken to reliable first, then feeds, ads, email and search were planned as one system on top of it.

Read the case study →
Jas of Clubs Shopify store built by AdKonnekt
Shopify · Build · Tracking from launch

Jas of Clubs

An art and club-culture store rebuilt around the browsing experience, with full-funnel tracking wired in from launch rather than bolted on once the ads were already running.

Read the case study →

View all case studies

Where to start

Start where it makes sense for you.

Start here
eCom Growth Blueprint
£695 one-time

Nothing to sign up to afterwards

  • Full account and tracking audit
  • ROAS review against your real numbers
  • Audience and product breakdown
  • Creative analysis
  • Store conversion review
  • Funnel mapping
  • Competitor analysis
  • 90 day plan and strategy call
Best if you are spending already and want to know what is actually working before you spend more.
Ongoing management
from £1,250 a month

Managed campaigns start here and are scoped to your ad spend and the platforms that make sense for you. Three month minimum, then monthly. Supports budgets from around £10k a month upward.

Ad spend is paid directly to the platforms, never to us.

See paid media →

Add-ons where a store needs them: server-side tracking builds, compliance work, full Shopify or WooCommerce builds, content production and email automation.

Not ready to talk to anyone yet?

Take the Shopify ROAS Stability Checklist. Ten checks you can run yourself to find out whether your reported returns are real before you scale anything.

Get the ROAS Checklist
FAQ

Questions we get asked a lot

Meta counts a sale if someone saw or clicked an ad within its attribution window, and it models the gaps it cannot see. Your store counts orders. They will never match exactly, but the gap should be explainable and stable. When it is wild or moving, that is usually a tracking problem rather than a reporting quirk, and it is fixable.
If you sell into the EU, run meaningful spend, or care about accurate purchase data, yes. Browsers, iOS and ad blockers delete a large share of ordinary browser tracking on the way to the platforms. Server-side sends it from your own server instead, so far more of it arrives.
Yes. Shopify is the most common, but WooCommerce, custom builds and headless setups are all workable. The approach is the same, the implementation differs.
We usually recommend £2,000 to £3,000 a month as a starting point. Below that the platforms do not get enough data to optimise properly, and your money often goes further on conversion rate and measurement first.
Tracking accuracy usually improves within 48 to 72 hours of the fixes going live. Campaign performance takes four to eight weeks, because creative testing and the learning phase both need volume before the numbers mean anything.
Yes. Every ad account, pixel, dataset and analytics property is in your name. You keep the accounts, the history and the campaigns.

Want to know whether your ROAS is real?

Send over your store and your ad accounts. You will get an honest read on what is being measured correctly, what is not, and what to fix before you spend another penny scaling.

Get a free audit