News & Insights
Expert commentary on GDPR compliance, tracking, paid media, and Shopify analytics — written by the team at adkonnekt.
A Google Business Profile and social media aren't enough. Here's why Manchester and North West small businesses need a website to compete in local search — and what it needs to do.
Read moreMeta says 40 sales. Google says 25. Shopify says 30. The attribution problem is getting worse. Here's how to navigate it and make better budget decisions.
Read moreMost GA4 setups have at least one serious data quality issue. From auto-migration errors to broken Consent Mode, here's how to audit your analytics and trust your numbers.
Read moreMeta's Andromeda AI has transformed how ads are delivered — and not always in advertisers' favour. Here's why broad targeting isn't always the answer.
Read moreShopify removed checkout.liquid for non-Plus merchants in 2024, breaking most GTM setups. Here's the technical problem and the workaround that works.
Read moreNon-compliant websites are being penalised by Google and Meta — not just regulators. Here's what's at stake for your ad spend, and how to fix it.
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