Shopify · Marketing Partner · UK-wide
Sox UK
Full Shopify marketing partnership for a novelty sock brand: store management, creative testing, tracking and Meta ads run against real unit economics.
Read the case study →
Shopify · eCommerce · CRO
Shopify stores engineered to sell.
A pretty store that doesn't convert is just an expensive catalogue. These are built around the numbers that matter: conversion rate, average order value, and the ad spend you're pouring into them.
Sound familiar?
Your site gets traffic but few sales
Whichever it is, the fix starts the same way: find where the funnel leaks, then close it, checkout, tracking and all.
How I build
A store is a funnel, not a catalogue.
Anyone can theme a Shopify store. Making one sell is a different job. Every build runs on four principles.
01
The product page does the selling
Most stores bury the buy decision. Yours leads with it: fast-loading gallery, trust signals, objections answered, and a buy box that follows the scroll.
02
Checkout is where money leaks
Most abandoned carts die in a clunky checkout. Yours is streamlined, express-pay first, fewer fields, fewer reasons to bail.
03
Speed is revenue
On mobile, every second of load costs conversions. Themes are stripped, images optimised and scripts deferred so the store is quick where it counts.
04
Built for paid traffic
Every sale is tracked accurately and fed back to Facebook and Google, so they learn what's working and get better at finding buyers. It also means the return-on-ad-spend number you see is one you can actually trust (server-side tracking + clean product feeds).
What every build includes
Everything a store needs to sell, as standard.
- Conversion-led store design, home, collection and product
- Mobile-first build, tested on real devices
- Product & collection SEO: structure, meta, schema
- Theme speed & Core Web Vitals optimisation
- Accurate sales tracking the ad platforms can trust (GA4 + server-side)
- Cookie consent & GDPR built into checkout
- Klaviyo / email integration & abandoned-cart flows
- Handover session so your team can run the store
The technical detail
In plain terms: your store is fast, tracked accurately, and structured so Google understands your products. For the people who check: Product schema, server-side GTM with Conversions API, event deduplication, Shopify metafields for rich PDPs, and a Lighthouse pass on performance and SEO before go-live.
Shopify and Shopify Plus. Theme customisation or custom build, plus the apps that earn their keep (reviews, upsells, feeds) and none that just slow you down.
Selected work
Real builds. Live and linkable.
Click through, every one is a real site. Not a template gallery.
Shopify Build · Tracking · SEO
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Jas of Clubs
A premium art store rebuilt around the browsing experience, with full-funnel tracking in from launch.
−35%Bounce rate
+48%Session duration
Shopify · Tracking · Marketing Partner
Verdant Living
A British plant nursery on Shopify, selling garden-ready plants and houseplants direct to the door. Tracking rebuilt from broken to trustworthy, then the whole marketing system: feeds, ads, email and SEO.
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Investment
Get a free audit
Priced on scope, not on a template.
from £1,950 per project
Every store is scoped individually, from a focused conversion overhaul to a full Shopify Plus build. Tell me what you're selling and you'll get an honest quote, not a package you have to squeeze into.
Need it run for you afterwards, ads, email, SEO and all? That's the outsourced marketing manager service.
FAQ
Common Questions
Both. Most stores do not need Plus and you will be told plainly if yours does not. Plus earns its cost at higher volume, or when you need checkout customisation, B2B pricing or multi-store, and it gets scoped in when that is genuinely the right call.
Builds are scoped, managed and quality-controlled by AdKonnekt. Where a project requires specialist design, content creation or additional development resource, trusted collaborators are brought in and managed directly, so there's still one point of contact for the client throughout. See how we work with collaborators →
Yes. Ongoing support, CRO testing and content updates are available as a separate retainer. You will always be handed a store you can run yourself, but the support is there if you would rather not.
Yes. GA4, GTM and Meta Pixel are set up as standard, with purchase tracking configured properly rather than left on platform defaults. Server-side tracking and Conversions API are an add-on, see our Tracking & Analytics page.
Both. Migrations from WooCommerce, Magento or an ageing Shopify theme are common. Products, customers, orders and URL redirects are all mapped before anything moves, so you do not lose the search rankings you already have.
A focused conversion overhaul is usually two to four weeks. A full store build is typically four to eight weeks, and migrations depend on catalogue size. Timelines hinge on content sign-off and how fast feedback comes back.
Ready for a store that actually sells?
Send over your store, or what you are planning, and get an honest review of what to fix first.
Get a free audit