Jas of Clubs
New Shopify store for a premium art brand with full-funnel tracking. Bounce rate down 35%, session duration up 48%.
The situation
Jas of Clubs sells premium art, and the previous store wasn't doing the product justice: visitors bounced before engaging, and there was no reliable data showing where the journey broke down.
What we built
A new Shopify store built around the product, with the browsing experience redesigned to slow people down in the right way. Full-funnel tracking went in with the build rather than after it, so from day one every step from landing to purchase was measured. On-page SEO was rebuilt across the catalogue as part of the same project.
- New Shopify store, design and build
- UX revamp focused on engagement and product discovery
- Full-funnel event tracking from launch
- On-page SEO across the catalogue
The results
“Finally, someone who sees the whole picture. Jack rebuilt our store and tracking from the ground up. It's the first time our ads, pages and numbers have all lined up.”