Sox UK
Full marketing partnership for a Shopify sock brand: paid ads, creative testing, SEO and store management run as one system.
The situation
Sox UK sells novelty socks people genuinely love, in a market where margins are tight and every pound of ad spend has to justify itself. Running a Shopify store, Meta ads, creative production and SEO as separate jobs wasn't working. The brand needed one operator running the whole engine.
What we built
AdKonnekt runs Sox UK's marketing as a single documented system. Meta campaigns are built on the brand's real unit economics, so scaling decisions come from margin maths rather than vanity metrics. Creative is produced and tested in structured cycles with every hook and format tracked against performance. The store itself is managed continuously: UX, merchandising and conversion improvements. And an SEO and content programme builds the organic layer underneath the paid activity.
- Meta ads managed against real unit economics
- Structured creative testing: concepts, hooks, formats tracked
- Shopify store management: UX, merchandising, CRO
- SEO action plan and content calendar
- Monthly P&L review connecting spend to profit
Channels we run
AdKonnekt acts as the marketing department here, not a single-channel supplier. Every lane below is planned, delivered and reported by one person.
- Paid ads: Meta campaigns and scaling
- Creative testing: concepts, hooks, formats
- SEO and content programme
- Shopify store management and CRO
- Unit economics and P&L review
- Monthly reporting
How outsourced marketing management works →