Verdant Living
Tracking rebuilt, consent fixed, then the whole marketing system: ads, email and SEO for a Shopify plant brand.
The situation
Verdant Living came to AdKonnekt with a problem most Shopify brands will recognise: GA4, pixels and consent had been set up piecemeal, the numbers disagreed with each other, and nobody trusted the data enough to make decisions on it.
What we built
The engagement started where every AdKonnekt project starts: foundations. Tracking was rebuilt properly, with server-side events, deduplication and a compliant consent setup, so the ad platforms and analytics finally agreed. With trustworthy data in place, the work expanded into a full partnership: product catalogue and feed work, paid campaigns, an email programme, and an SEO and content plan, all run to a documented monthly rhythm.
- Full tracking rebuild: GA4, GTM, server-side events, CAPI
- Consent Mode and CMP configured for compliant data
- Product catalogue and Meta feed integration
- Paid campaigns built on the clean signal
- Email plan and calendar, SEO hub and blog programme
“We finally trust our numbers. GA4, CAPI and consent used to be a mess. The stack is now clean and usable, and we can see exactly what Meta and Google spend is doing.”
Channels we run
AdKonnekt acts as the marketing department here, not a single-channel supplier. Every lane below is planned, delivered and reported by one person.
- Tracking, consent and server-side events
- Paid ads: Meta and Google
- Product catalogue and feed management
- Email programme and calendar
- SEO hub and blog plan
- Monthly reporting
How outsourced marketing management works →