DecTheHalls
A seasonal decorating business rebuilt around a site and funnel that fills the calendar every winter.
The situation
DecTheHalls runs on a brutal calendar: a short seasonal window where every enquiry counts, and nothing for months either side. Before working together, each season meant scrambling. Ad-hoc posts, no funnel, and no way of knowing which effort produced which booking.
What we built
The fix was a system built for seasonality rather than against it. A clean, fast website rebuilt around the booking journey, local campaigns that switch on ahead of the season with audiences warmed in advance, and follow-up that captures early interest months before the first install. The site has been iterated every season since, each version built on what the previous season's data showed.
- Website rebuilt around the enquiry journey
- Local paid campaigns with seasonal phasing
- Email capture and pre-season follow-up
- Conversion tracking on every enquiry path
- Season-on-season iteration driven by real data
“He turned our seasonal chaos into a simple system. Instead of scrambling every Christmas, we now have clear offers, ads and a funnel that actually follows up with people.”